Objective: Currently, the rural development planning system in Iran faces numerous shortcomings, including the limitation of rural development evaluation to case reports by certain responsible institutions, insufficient attention to monitoring and evaluation, inadequate consideration of the potential consequences and impacts of decisions and programs in rural areas, failure to revise programs and improve managerial mechanisms, lack of emphasis on comprehensive and specific indicators for policy evaluation, absence of critical reflection on development policies and their feasibility, and the lack of a structured framework for monitoring the realization of rural development policies. To address these challenges, a comprehensive excellence evaluation model for rural development policies is essential. Therefore, the present study aims to propose an appropriate model for evaluating the excellence of rural development policies. Method: This study adopts a qualitative and exploratory approach in terms of objective, a survey-archival method for data collection, a cross-sectional design in terms of timeframe, and is grounded in the philosophical foundations of pragmatism. The research is fundamental in nature and follows an inductive approach. Data were collected through semi-structured interviews with experts familiar with rural development policies. Thematic analysis was employed for data analysis. The statistical population included all experts, scholars, university faculty members, managers, and executive professionals in the field of rural development, from whom 25 individuals were purposively selected as the sample. Results: By combining and coding the concepts and expressions obtained from expert interviews, seven main categories were identified as the core components of the excellence evaluation model for rural development policies in Iran. These categories, derived through three stages of coding (open, axial, and selective), include: context, situation analysis, input, activity, output, effect, and outcome. Each of these components is associated with specific indicators, totaling 50 indicators. Conclusions: This study presents a comprehensive model for evaluating the excellence of rural development policies in Iran. However, excellence evaluation of rural development policies is a continuous process that requires ongoing improvement. In this regard, a combination of quantitative and qualitative methods, the use of emerging technologies, and the incorporation of global knowledge and lessons learned can be highly effective.